Edward R. Murrow HS, Brooklyn
With Gov. Andrew Cuomo pushing proposals that threaten the public schools across our city and state, UFT members, parents and their allies are making their voices heard loud and clear in Albany.
From social media such as Twitter and Facebook to more traditional forms of protest, members and allies are getting out the word that the governor’s proposals would harm children, damage schools and threaten the future of public education.
As UFT President Michael Mulgrew told the Delegate Assembly at a special session on Jan. 29 and at its regular meeting on Feb. 11, the governor’s proposals pose the biggest threat to New York City schools since Mayor Bloomberg,
Mulgrew also held two meetings with parents to get their ideas for combating Cuomo’s proposals. From these meetings and others, he concluded that the task of the union and our allies is to educate the public about what schools really need for children to succeed.
“We need to create a debate about the teaching and learning conditions for the children of this state as well as for the people who work in those schools,” Mulgrew said. “There is an opportunity for us to start a real, constructive debate.”
Social media heats up
Members of the UFT and other NYSUT locals along with other public school supporters have dominated social media conversations about Cuomo’s proposals.
On Twitter, more than 65,000 tweets have been sent so far with the hashtag #AllKidsNeed and more than 23,000 with the #InviteCuomo hashtag.
The volume is important because journalists, elected officials and other political observers use Twitter to gauge public opinion.
Facebook also is important. When people share the UFT’s Facebook posts about the governor and the activities of UFT chapters in response, it multiplies the number who sees the posts. One recent post linking to a calculator application to figure how much money the state owes each city school was shared at least 750 times and reached more than 134,000 people. A group photo of teachers at PS 185 in Bay Ridge, Brooklyn, with the sign “Teaching: Not in it for the income, in it for the outcome” was shared 919 times and reached more than 120,000 people.
“On social media, we are absolutely pushing back and showing the governor that he has made a mistake,” Mulgrew told the Delegate Assembly in February.
Getting message out in ads and reports
The UFT has also used advertisements to effectively counter Cuomo’s destructive proposals for education.
A full-page Daily News ad inviting the governor to visit a New York City public school classroom ran in late January, and both the UFT and NYSUT ran TV ads in February that were widely noticed statewide.
Also in late January, the UFT released a detailed report showing that charter schools in New York City serve far fewer high-needs students than public schools. At a press conference held to release the report, teachers gave stark firsthand reports of the impact of charter school co-locations in their school buildings.
Gathering strength at forums and schools
Mulgrew addressed members directly through a webcast in early February, answering questions submitted by members through email and from members in the audience.
Thousands of members and parents also turned out to 11 education forums held across the city in February. At each forum, local elected officials were present to hear the concerns of educators and community members about the governor’s education agenda.
And starting in early February, schools were launching their own actions. Schools in Queens wore black, while those in the Bronx wore red. To cite a few examples, the staff of IS 228, the David A. Boody JHS in Bensonhurst, produced its own “We Care!” video, while educators at PS 1 in Sunset Park created homemade, anti-Cuomo buttons as a chapter activity.
Chapter members “wore red every Friday in February to show solidarity against Gov. Cuomo and his flagrant attempt to privatize public education,” said David Doorga, the chapter leader at P 168, a District 75 school in the Bronx.
“At meetings, I tell my members: ‘Look at the person to the left of you and look at the person to the right of you and ask them what they’ve done,’” Doorga said. “‘Collectively we are the union. Come out, rally and get the word out.’”