The UFT took to the airwaves on Feb. 3 as part of its all-out campaign to blast Gov. Cuomo’s education priorities and to educate the public and state lawmakers about what #AllKidsNeed.
The 30-second television ad, which aired on broadcast and cable stations in the metropolitan area, accuses the governor of playing politics with education and ignoring the real needs of the city’s public schools.
The commercial opens with a New York City public school parent scolding the governor for attacking teachers and for “putting his political career ahead of my daughter’s education.”
Then Lynne Yabroudi, a special education teacher in an integrated co-teaching class at PS 170 in Brooklyn, enters to tell Cuomo that his “priorities are just wrong.”
She goes on, “You blame teachers instead of supporting us,” and tells the governor what she thinks students need most — smaller classes, after-school programs and fair funding.
The ad ends with Yabroudi inviting Cuomo to visit her classroom.
At the ad’s conclusion, the two hashtags that the UFT has been using in its social media campaign, #AllKidsNeed and #InviteCuomo, flash on the screen.
The UFT ad ran at the same time as a similar ad created by the union’s state affiliate, NYSUT, which aired elsewhere in the state. For NYSUT, it was the second ad in less than a month. Its first TV ad in January was broadcast statewide, including in New York City.