With the start of the school year, the UFT is launching a radio ad campaign on Sept. 7. It features UFT President Michael Mulgrew calling on all New Yorkers to ”join us and celebrate the talent, dedication and hard work of students and teachers as we move our public schools forward.”
The 60-second spot, called “School’s Open,” will air from Sept. 7 through Sept. 16. The ad will be heard on major New York City radio stations including WCBS-AM/FM, WINS-AM, WSKQ-FM and WBLS-FM.
Shorr Johnson Magnus Strategic Media produced the ad.
Listen to the ad: