The UFT launched a television ad campaign on Jan. 23 featuring New York City public school teachers, parents and students and celebrating teachers’ voice in the New York City public school system. The spot, “Voice," will run from Jan. 23 to Feb. 1 as part of a broadcast and cable campaign expected to reach more than 11 million broadcast and cable viewers, and 4 million impressions in streaming services. The ad is expected to cost more than $1 million.
The ads will appear on programs such as the Late Show with Stephen Colbert, The Tonight Show with Jimmy Fallon, Morning Joe, Good Morning America and cable television including CNN, MSNBC, NY1 and the Food Network. In addition the spot will run on Hulu and other streaming services.
The ad was produced by Andi Johnson, partner in the television division of GPS Impact.