The UFT launched a radio ad campaign on April 30, 2020, to raise awareness that school buildings should not re-open unless there are aggressive testing protocols and procedures in place to ensure the safety and the health of students, educators, staff and families.
The spot, titled “Add Your Name,” calls on New Yorkers to sign a UFT petition demanding the federal government help states create the testing, tracing and monitoring capacity needed to safely re-open public schools both in New York City and across the nation.
The 60-second ad will be heard on WBLS FM, WINS AM, WCBS (AM/FM), WLTW FM, WAXQ FM, and streaming platforms. The radio ad will run until May 6 and is expected to reach 2.4 million adult listeners and deliver nearly two million impressions online.
The radio spot was produced by Andi Johnson, a partner in the media division of GPS Impact. The script is below.
“Add Your Name” – UFT – 60 second radio
SFX: Sounds of a lively family at home. Kids in the background
PARENT: Ask any parent. We all agree, it’s tough having kids home twenty-four-seven. But I get it. If public schools reopen before it’s safe for the entire community, we’ll be back to square one.
MUSIC: Uplifting music track fades up.
ANNCR: We all look forward to things opening back up — our public schools included — but only when there are protocols in place to protect the health and safety of educators, students, staff and the families they go home to.
We’re the United Federation of Teachers, the UFT. We’ll do everything in our power to keep schools and students safe. But we can’t do it alone. We need your help too. Sign our petition demanding funding, supplies and support from the federal government to help New York reach the testing capacity necessary to reopen our school buildings safely. Go to UFT.org to sign up, today!
PARENT: I just added my name!
MULGREW: Thank you for your support! This is Michael Mulgrew, President of the UFT. Stay strong, New York. We’re all in this together.
ANNCR: Paid for by the United Federation of Teachers.